Implementasi Etika Bisnis melalui Produk Ramah Lingkungan di Perusahaan Manufaktur Cat

Abstract

Green Products not only involve the production of goods and services, but also cover all aspects of business activities, from the production process to the distribution of environmentally friendly products to consumers. In an activity-centric business environment, new developments in the production of goods and services represent potential and strategic opportunities that benefit both businesses and communities. This paper aims to evaluate the implementation of the green product concept which is closely related to business ethics, which emphasizes that every business activity must contribute to environmental preservation and show concern for the environment. Implementation of green products requires the implementation of an environmental impact assessment (Environmental Impact Assessment) in accordance with statutory requirements, as well as the provision of an ecolabel on each product that complies with ISO14020 and ISO14024 standards. This assessment uses a qualitative approach and examines the implementation of green management by ensuring alignment with the company's business ethics. Studies in the last few decades show that many companies have successfully implemented green products to increase their productivity. Stakeholders who are aware of business ethics play an important role in encouraging collective awareness to produce environmentally friendly and sustainable products. Moral motives are also the main driver for individuals in business to become agents of change in promoting ethics within their organizations.