Strategi Pemasaran untuk Meningkatkan Jumlah Pengunjung di Athaya Garden (Studi Kasus di Wisata Athaya Garden Kabupaten Bungo)

Abstract

Athaya Garden is currently one of the most visited tourist attractions in Bungo Regency by both local and foreign tourists. Athaya Garden is one of the most popular tourist attractions for local tourists and tourists from outside the region, such as those from West Sumatra Province, Dharmasraya Regency, Sijunjung, Tebo Regency, Merangin Regency, and others.Athaya Garden is a tourist site that relies on the beauty of a garden filled with many kinds of beautiful flowers, swimming pools, water rides, duck boats, ATV motorbikes, play grounds, water bikes, entertainment in the form of karaoke venues, and traditional Korean garments. Since its establishment until now, the Athaya Garden tourist destination has never been empty of tourists, especially during holidays, when visitors can grow twice as much as usual. The success obtained by Athaya Garden tourism cannot be isolated from the marketing plan carried out by the Athaya Garden manager.